Ideas do not need to be esoteric to be o...
Ideas do not need to be esoteric to be original or exciting.
Author: Paul Rand
More Quotes from Paul Rand
To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.
By: Paul Rand