Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.
By: Simon Mainwaring
Vegas is definitely a new challenge, but I wanted to be able to put on a different type of show. You get to do so much more when you dont have to put your stage in trucks after the show every night - we got to build a venue specifically for my show. Its going to be more like a party than a typical concert.
By: Britney Spears