I still feel that in India we look upon sports as a recreational activity - which it is - but people have to understand that there is a career in sports. Its not just necessary to be a doctor or a lawyer or an engineer, as most of us Indians appear to think that our children should grow up to be.
The main objective of our cinema is to entertain. If you can pass on a message at the same time, that is fantastic, but if the audience does not feel they are going to be entertained by the film, they are not going to watch it. There are many examples of very responsible and great films that are being made, but nobody goes to watch them.